August 2, 2021

Dear Members of the Trinity Community,

Earlier this year, we launched the planning process for Trinity College’s Bicentennial Celebration. The outpouring of pride and enthusiasm from so many who were willing to participate in planning the celebration was truly uplifting. The occasion of a bicentennial is a once-in-a-lifetime-opportunity to celebrate our history, to lift up our values, and to set a course for our third century. It also is a ripe opportunity for us to strengthen Trinity’s brand to best position ourselves for our bright future.

Today I write to announce the launch of a comprehensive branding project that aims to raise the visibility and reputation of Trinity College, to strengthen our competitive position in the enrollment marketplace, and to deepen our relationships with alumni. The project launched in mid-July, and the research, strategy, and creative concept phases are slated to be completed by the end of the year. The new brand, which will articulate what is already true and authentic about Trinity, will be implemented in 2022. This project is the most comprehensive branding exercise the college has undertaken in a decade.

To complete this work, we have partnered with Ologie, a branding and marketing agency with deep experience and expertise in helping higher education and purpose-driven brands find their true voice. We chose Ologie after inviting several qualified and experienced firms to respond to a detailed request for proposals. You can learn more about Ologie’s team and the work ahead on our Communications and Marketing blog, where we will chronicle the project and provide timely updates for the entire Trinity community.

Like the Bicentennial Celebration, the branding project is designed to be an inclusive and collaborative effort. At key points in the project, we will solicit your feedback. Watch your inbox and the blog for an invitation to share your perspectives with Ologie. In the late fall, we will share a summary of the firm’s analysis and key findings.

We at Trinity have much to be proud of, and this project is yet another opportunity for us all to reflect on the strength and values of the Trinity community.


Joanne Berger-Sweeney
President and Trinity College Professor of Neuroscience