Trinity College Brand
At Trinity College, we bring curiosity and critical thinking to every challenge. Here in Hartford and beyond, we’re Trinity in all we do.
Trinity’s brand is an articulation of what defines the quintessential experience of what it means to be a Bantam. It draws upon perceptions shaped by the stories and associations in the minds of our community and the world at large. It reflects the experiences of the entire Trinity community: students, faculty, staff, alumni, parents, prospective students, and partners.
When expressed well, our brand communicates distinct emotional connections through consistent language and visual design in a way that is both authentic and moves us toward our greatest aspirations.
Why is a brand important?
For Trinity College, our brand today builds on the foundation set in 1823. Today, more than ever, it is critical that we make clear our unique position and tell Trinity’s authentic story prominently.
The sum of experiences, interactions, and communications at Trinity shapes how students engage, how alumni remember their school, and how faculty and staff deliver on Trinity’s mission. It influences how the world sees the college.
Getting to the heart of our brand means distilling what makes our college unique—differentiators that connect, attract, or remind people of the core experience—and what we value.