Our approach to web and digital communications strategy is, first and foremost, about creating compelling content.
We work across a variety of platforms and media to connect to audiences near and far, to share the Trinity story and invite our community members to help tell it. Our digital strategy is dominated by web and social media, but it includes other important vehicles as well, including email marketing, multimedia storytelling, and evolving digital tools such as a new public events calendar and campus map.
Web Design, Development, and Strategy
With the launch of a new college website in August 2018, we are evolving toward a content-first digital strategy and transitioning to WordPress as the college’s content management system (CMS) of choice. Our office’s digital communications team, led by Caroline Deveau, can provide strategic guidance and best practices on web content strategy and making the most of our new WordPress design and its flexible templates and components. On our redesign blog, you can learn more about the process by which we selected WordPress and progressed through the redesign process as a community over the last year.
We’ll be working with individual departments and programs to transition their websites into the design and CMS throughout the academic year 2018-19. If you’d like more information, or if you’re ready to begin the consultation process to migrate your website, please be in touch with Caroline or Web Services Manager Ellen Buckhorn.
Social media and its integration with media relations, marketing, and web strategy, factor hugely into our office’s work and focus. Please visit our Social Media section to find out more.
Videography and Multimedia
Video is a powerful narrative medium, and at Trinity we aim to use video and multimedia to tell the numerous and diverse Trinity stories–to showcase the people, places, and pride that define our community, to hear its many voices, and to invite viewers to experience Bantams’ journeys on campus, in Hartford, and out in the world.
Our office assists with the video livestreaming of major college events such as Commencement, but with limited resources we focus mostly on producing high-quality narrative pieces that communicate institutional stories aimed primarily at prospective students, alumni, and a broad external/public audience that includes news media. We also are interested in partnering with students and others on campus who want to produce multimedia content for the web and for social channels.
Email Marketing and Use of Global Email Lists
Email remains an important vehicle for connecting with our internal and external communities. On campus, a host of global lists (for faculty, students, and staff) exist to enable the sharing of important campus announcements and news. We use a platform called iModules to engage via email with our alumni and parent communities, and we partner with Enrollment & Student Success to employ email in effective recruitment marketing to prospective students and their families, as well as to high school counselors and others.
While Information Services provides Exchange accounts for email and manages their infrastructure and security, our office can provide key faculty and staff with access to global email lists and guidelines for using them, and we can consult with you on how best to use email as a marketing tool. Please be in touch with any questions or requests regarding email as a communications or marketing vehicle.
Our office partners with Information Services and others on campus and off to provide and manage a variety of web-based tools designed to help Trinity communicate with the wider world as well as to share information and build community internally.
The new content management system (CMS)—Wordpress—is one such important tool, designed to empower faculty and staff to own and manage their own web content with ease.
The college’s new public events calendar, built on the LiveWhale platform, is another one, and it’s designed as a visually compelling way to promote college events.
Our office also developed and maintains the highly customized online (and printed) campus map, which we update annually.
These tools are evolving, and we’re adding to them strategically over time. If you have an idea for a new tool, or have feedback or questions about any existing tools, please contact us.