{"id":8383,"date":"2026-06-01T11:34:59","date_gmt":"2026-06-01T15:34:59","guid":{"rendered":"https:\/\/www.trincoll.edu\/reporter\/?page_id=8383"},"modified":"2026-06-01T11:34:59","modified_gmt":"2026-06-01T15:34:59","slug":"more","status":"publish","type":"page","link":"https:\/\/www.trincoll.edu\/reporter\/spring-2026\/alumni-qas\/more\/","title":{"rendered":"Jeffrey More \u201982"},"content":{"rendered":"
\"\"
Jeffrey More \u201982 at his 2016 knighting ceremony<\/figcaption><\/figure>\n

Degree:<\/strong> B.A. in economics and computer coordinate<\/p>\n

Job title:<\/strong> President of Ashley\u2019s Restaurants Ltd. in Ann Arbor, Michigan<\/p>\n

Favorite Trinity memory:<\/strong> So many great memories. I got to try rowing crew (not available at the time in Michigan), taking in movies at Cinestudio (I\u2019ll never forget the original Aliens), and on Friday nights moving our living room to the middle of the Long Walk and grilling dinner.<\/p>\n

What was your path to your current position?<\/h3>\n

People always ask me how I got into the restaurant business, and I tell them it was a temporary fit of insanity. But I\u2019ve been a foodie all my life. I blame it on my mother, as she tried to have one new dish at every dinner. She loved exploring cuisines from around the world long before you had many ethnic restaurants and stores like we do now.<\/p>\n

What do you do in your role?<\/h3>\n

As I get closer to retirement, I\u2019ve downsized our operations to our original restaurant located in Ann Arbor, Michigan, directly across from the University of Michigan\u2019s central campus. I have a great management team to take care of the day-to-day operations, and I spend most of my time handling marketing, advertising, and HR duties. It\u2019s still a small business, and you have to wear many hats throughout the day.<\/p>\n

What do you enjoy most about your work?<\/h3>\n

First, I am my own boss, and that is nice. I like interacting with guests and meeting lots of great people. Just last year, I had a couple looking at our menu posted outside. I noticed they weren\u2019t speaking English. Turns out it was a couple from Belgium, and the man was in Ann Arbor to give a lecture as he did the research on the Blue Zones and aging. One of the secrets is to engage new people in conversation. Hopefully I\u2019m on my way to a long life!<\/p>\n

What are the biggest challenges you face?<\/h3>\n

In the restaurant business, you always have to be nimble but even more so these days. Dining and drinking have really changed since the pandemic. A lot of people learned to cook during the pandemic and coupled with affordability issues are not dining out as much. Drinking patterns also have changed a lot. College-aged kids do not drink as much or as often as they used to do. At Trinity, most of my friends and I would get together after studying most nights and meet up at Trinity\u2019s pub or someplace off campus. So much of socialization these days is done strictly on phones.<\/p>\n

How did Trinity prepare you for your career?<\/h3>\n

Economics courses were certainly helpful in running a business, and when we started out, I wrote programs to handle many of our business functions, such as payroll, as these were not widely available yet.<\/p>\n

What was the most memorable course you took at Trinity?<\/h3>\n

I really enjoyed \u201cCorporate Finance\u201d with Dr. Ward Curran. I guess it was the prospective business operator in me.<\/p>\n

Was there a professor at Trinity who was particularly influential?<\/h3>\n

I had taken some time off after high school to figure out what I wanted to do. I actually got a Department of Defense security clearance to do some work for a local research lab in Ann Arbor. When I got to Trinity (which I had not had the chance to visit but chose based on the recommendation of a friend at Williams), I met\u00a0with my adviser, Dr. Curran, and he really believed in me and gave me the confidence that I could succeed at Trinity.<\/p>\n

How else did your time at Trinity affect your future?<\/h3>\n

While I was at Trinity, I developed a taste for beers with flavor. Trinity\u2019s pub served Heineken Dark, which I really enjoyed, and there was a pub off campus that had John Courage Ale from England on tap. When we created Ashley\u2019s in 1983, I knew that specialty beers had to be a focus of what we were about. In the early \u201980s, Ashley\u2019s was just one of a handful of places in the United States that featured craft beer (the term wasn\u2019t even invented at the time). I\u2019ve had the chance to nurture many brands that are now commonplace, including Bell\u2019s, Founders, Avery, Allagash, and many more. After decades of promoting the great beers of Belgium, I was knighted by the Belgian Brewers Guild in 2016.<\/p>\n","protected":false},"excerpt":{"rendered":"

Degree: B.A. in economics and computer coordinate Job title: President of Ashley\u2019s Restaurants Ltd. in Ann Arbor, Michigan Favorite Trinity memory: So many great memories. I got to try rowing crew (not available at the time in Michigan), taking in movies at Cinestudio (I\u2019ll never forget the original Aliens), and on Friday nights moving our […]<\/p>\n","protected":false},"author":139,"featured_media":0,"parent":8367,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8383","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nJeffrey More \u201982 - The Trinity Reporter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trincoll.edu\/reporter\/spring-2026\/alumni-qas\/more\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jeffrey More \u201982\" \/>\n<meta property=\"og:description\" content=\"Degree: B.A. in economics and computer coordinate Job title: President of Ashley\u2019s Restaurants Ltd. in Ann Arbor, Michigan Favorite Trinity memory: So many great memories. 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