{"id":6449,"date":"2026-05-15T14:20:44","date_gmt":"2026-05-15T18:20:44","guid":{"rendered":"https:\/\/www.trincoll.edu\/reporter\/?page_id=6449"},"modified":"2026-05-15T14:20:44","modified_gmt":"2026-05-15T18:20:44","slug":"refreshing-our-visual-identity","status":"publish","type":"page","link":"https:\/\/www.trincoll.edu\/reporter\/fall-2022\/along-the-walk\/refreshing-our-visual-identity\/","title":{"rendered":"Refreshing our Visual Identity"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6453 alignright\" src=\"https:\/\/www.trincoll.edu\/reporter\/wp-content\/uploads\/sites\/143\/2026\/05\/BrandingElementsPng-768x824-1-280x300.png\" alt=\"\" width=\"280\" height=\"300\" srcset=\"https:\/\/www.trincoll.edu\/reporter\/wp-content\/uploads\/sites\/143\/2026\/05\/BrandingElementsPng-768x824-1-280x300.png 280w, https:\/\/www.trincoll.edu\/reporter\/wp-content\/uploads\/sites\/143\/2026\/05\/BrandingElementsPng-768x824-1.png 768w\" sizes=\"auto, (max-width: 280px) 100vw, 280px\" \/>Have you noticed the new wordmark and design elements on the Trinity website? As part of a branding initiative led by the firm Ologie, the college\u2019s visual identity has been updated to include a new wordmark, academic shield logo, and designs inspired by the shapes and forms of campus architecture, most notably the Long Walk. The system makes room for a vibrant and expanded color palette, new typography, and abstracted architectural elements\u2014all complementing existing spirit marks such as the big \u201cT\u201d and our beloved Bantam. Look for the updated branding reflected in an upcoming issue of the magazine. Learn more about the project on the <a href=\"https:\/\/www.trincoll.edu\/branding\/\">branding website<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you noticed the new wordmark and design elements on the Trinity website? As part of a branding initiative led by the firm Ologie, the college\u2019s visual identity has been updated to include a new wordmark, academic shield logo, and designs inspired by the shapes and forms of campus architecture, most notably the Long Walk. [&hellip;]<\/p>\n","protected":false},"author":139,"featured_media":0,"parent":6379,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-6449","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.5 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Refreshing our Visual Identity - The Trinity Reporter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trincoll.edu\/reporter\/fall-2022\/along-the-walk\/refreshing-our-visual-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Refreshing our Visual Identity\" \/>\n<meta property=\"og:description\" content=\"Have you noticed the new wordmark and design elements on the Trinity website? As part of a branding initiative led by the firm Ologie, the college\u2019s visual identity has been updated to include a new wordmark, academic shield logo, and designs inspired by the shapes and forms of campus architecture, most notably the Long Walk. 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