{"id":158,"date":"2021-07-15T14:58:56","date_gmt":"2021-07-15T18:58:56","guid":{"rendered":"https:\/\/www.trincoll.edu\/office-of-communications\/?page_id=158"},"modified":"2026-02-02T12:05:46","modified_gmt":"2026-02-02T16:05:46","slug":"web-and-digital-strategy","status":"publish","type":"page","link":"https:\/\/www.trincoll.edu\/communications-marketing\/web-and-digital-strategy\/","title":{"rendered":"Web and Digital Strategy"},"content":{"rendered":"

We work across a variety of platforms and media to connect to audiences near and far, to share the Trinity story and invite our community members to help tell it. Our digital strategy is dominated by web and social media<\/a>, but it includes other important vehicles as well, including email marketing, multimedia storytelling, and evolving digital tools such as a public events calendar<\/a> and campus map<\/a>.<\/p>\n

Web Design, Development, and Strategy<\/h2>\n

Our digital work is guided by a content-first strategy to benefit the needs of our online audience. This includes ensuring content is accurate and up to date, complies with WGAG accessibility guidelines<\/a>, follows our editorial style<\/a> and brand<\/a>, and does not break any copyright laws.<\/p>\n

Our office\u2019s digital communications team provides strategic guidance and best practices on web content strategy and making the most of our WordPress design and its flexible templates and components.\u00a0If you\u2019d like more information, or if you\u2019re ready to begin the consultation process for your web presence, please be in touch<\/a>.<\/p>\n

Social Media<\/h2>\n

Social media and its integration with media relations, marketing, and web strategy, factor hugely into our office\u2019s work and focus. Please visit our Social Media section<\/a> to find out more.<\/p>\n

Videography and Multimedia<\/h2>\n

Video is a powerful narrative medium, and at Trinity we aim to use video and multimedia to tell the numerous and diverse Trinity stories\u2014to showcase the people, places, and pride that define our community, to hear its many voices, and to invite viewers to experience Bantams\u2019 journeys on campus, in Hartford, and out in the world.<\/p>\n

Our office assists with the video livestreaming of major college events such as Commencement, but with limited resources we focus mostly on producing high-quality narrative pieces that communicate institutional stories aimed primarily at prospective students, alumni, and a broad external\/public audience that includes news media. We also are interested in partnering with students and others on campus who want to produce multimedia content for the web and for social channels.<\/p>\n

Please\u00a0be in touch<\/a> if you have an idea or a request for a video or multimedia project. And check out the College\u2019s YouTube channel<\/a> to see a collection of our videos!<\/p>\n

If you\u2019re a member of the press or a filmmaker who\u2019d like to shoot video on campus, please see our Media Relations section<\/a> and\/or our film guidelines<\/a>.<\/p>\n

Email Marketing and Use of Global Email Lists<\/h2>\n

Email remains an important vehicle for connecting with our internal and external communities. On campus, a host of global lists (for faculty, students, and staff) exist to enable the sharing of important campus announcements and news. We use a platform called Encompass to engage via email with our alumni and parent communities, and we partner with Student Success & Enrollment Management to employ email in effective recruitment marketing to prospective students and their families, as well as to high school counselors and others.<\/p>\n

While Library and Information Technology Services<\/a> provides Exchange accounts for email and manages their infrastructure and security, our office can provide key faculty and staff with access to global email lists and guidelines for using them, and we can consult with you on how best to use email as a marketing tool. Please be in touch<\/a> with any questions or requests regarding email as a communications or marketing vehicle.<\/p>\n

Online Tools<\/h2>\n

Our office partners with Library and Information Technology Services (LITS) and others on campus and off to provide and manage a variety of web-based tools designed to help Trinity communicate with the wider world as well as to share information and build community internally.<\/p>\n

The content management system (CMS)\u2014WordPress\u2014is one such important tool, designed to empower faculty and staff to own and manage their own web content with ease. You can view the user guide here<\/a>.<\/p>\n

The College\u2019s public events calendar<\/a>, built on the LiveWhale platform, is another one, and it\u2019s designed as a visually compelling way to promote College events.<\/p>\n

Our office also developed and maintains the highly customized\u00a0online (and printed) campus map<\/a>, which we update annually.<\/p>\n

These tools are evolving, and we\u2019re adding to them strategically over time. If you have an idea for a new tool, or have feedback or questions about any existing tools, please contact us<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

We work across a variety of platforms and media to connect to audiences near and far, to share the Trinity story and invite our community members to help tell it. Our digital strategy is dominated by web and social media, but it includes other important vehicles as well, including email marketing, multimedia storytelling, and evolving […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-158","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nWeb and Digital Strategy - Office of Communications and Marketing<\/title>\n<meta name=\"description\" content=\"Our approach to web and digital communications strategy is, first and foremost, about creating compelling content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trincoll.edu\/communications-marketing\/web-and-digital-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web and Digital Strategy\" \/>\n<meta property=\"og:description\" content=\"Our approach to web and digital communications strategy is, first and foremost, about creating compelling content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trincoll.edu\/communications-marketing\/web-and-digital-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Office of Communications and Marketing\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-02T16:05:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trincoll.edu\/communications-marketing\/wp-content\/uploads\/sites\/131\/2021\/06\/Trinity-College-Downes-Memorial-8416-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Our approach to web and digital communications strategy is, first and foremost, about creating compelling content.\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.trincoll.edu\/communications-marketing\/web-and-digital-strategy\/\",\"url\":\"https:\/\/www.trincoll.edu\/communications-marketing\/web-and-digital-strategy\/\",\"name\":\"Web and Digital Strategy - 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