{"id":132,"date":"2021-05-14T11:31:18","date_gmt":"2021-05-14T15:31:18","guid":{"rendered":"https:\/\/www.trincoll.edu\/office-of-communications\/?page_id=132"},"modified":"2024-10-31T10:00:24","modified_gmt":"2024-10-31T14:00:24","slug":"editorial-strategy","status":"publish","type":"page","link":"https:\/\/www.trincoll.edu\/communications-marketing\/editorial-strategy\/","title":{"rendered":"Editorial Strategy"},"content":{"rendered":"<p>Our office produces numerous publications and provides writing and editing assistance on countless others. Please <a href=\"mailto:communications-office@trincoll.edu\">contact us<\/a> to share story ideas and\/or if we can be helpful in providing strategic guidance, advice about story development or placement, editing services, or answer questions about editorial style.<\/p>\n<p>The College\u2019s flagship publication, <a href=\"https:\/\/www.trincoll.edu\/reporter\/\"><em>The Trinity Reporter<\/em><\/a>, is produced three times a year for alumni, parents, friends, and the campus community. Another main vehicle for our editorial work is on the College\u2019s <a href=\"https:\/\/www.trincoll.edu\">homepage<\/a>, where we feature stories about Trinity people, places, and pride, as well as news content.<\/p>\n<p style=\"text-align: left;\">Our office partners with Enrollment &amp; Student Success and the Office of Advancement, among others, to develop and execute strategic communications and marketing plans and to produce myriad publications and materials for their needs. We\u2019re also heavily involved in developing content for numerous College-wide events and publications, such as Commencement.<\/p>\n<table class=\" aligncenter\" style=\"width: 80%; border-style: none; border-color: #ffffff; background-color: #ffffff;\" cellpadding=\"5\">\n<tbody>\n<tr style=\"border-style: none;\">\n<td style=\"width: 296.667px; background-color: #ffffff; vertical-align: top; border-style: none;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-124\" src=\"https:\/\/www.trincoll.edu\/office-of-communications\/wp-content\/uploads\/sites\/131\/2021\/05\/Cover-Fall2020-239x300.jpg\" alt=\"\" width=\"239\" height=\"300\" srcset=\"https:\/\/www.trincoll.edu\/communications-marketing\/wp-content\/uploads\/sites\/131\/2021\/05\/Cover-Fall2020-239x300.jpg 239w, https:\/\/www.trincoll.edu\/communications-marketing\/wp-content\/uploads\/sites\/131\/2021\/05\/Cover-Fall2020.jpg 638w\" sizes=\"auto, (max-width: 239px) 100vw, 239px\" \/><\/td>\n<td style=\"width: 296.667px; background-color: #ffffff; border-style: none; border-color: #ffffff; vertical-align: top;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-138\" src=\"https:\/\/www.trincoll.edu\/office-of-communications\/wp-content\/uploads\/sites\/131\/2021\/05\/Viewbook-IMG_5503-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/www.trincoll.edu\/communications-marketing\/wp-content\/uploads\/sites\/131\/2021\/05\/Viewbook-IMG_5503-225x300.jpg 225w, https:\/\/www.trincoll.edu\/communications-marketing\/wp-content\/uploads\/sites\/131\/2021\/05\/Viewbook-IMG_5503-768x1024.jpg 768w, https:\/\/www.trincoll.edu\/communications-marketing\/wp-content\/uploads\/sites\/131\/2021\/05\/Viewbook-IMG_5503-735x980.jpg 735w, https:\/\/www.trincoll.edu\/communications-marketing\/wp-content\/uploads\/sites\/131\/2021\/05\/Viewbook-IMG_5503-555x740.jpg 555w, https:\/\/www.trincoll.edu\/communications-marketing\/wp-content\/uploads\/sites\/131\/2021\/05\/Viewbook-IMG_5503.jpg 800w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/td>\n<td style=\"width: 296.667px; background-color: #ffffff; vertical-align: top; border-style: none;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-227\" src=\"https:\/\/www.trincoll.edu\/office-of-communications\/wp-content\/uploads\/sites\/131\/2021\/07\/Trinity-College-in-Hartford-191x300.jpg\" alt=\"Trinity College in Hartford\" width=\"191\" height=\"300\" srcset=\"https:\/\/www.trincoll.edu\/communications-marketing\/wp-content\/uploads\/sites\/131\/2021\/07\/Trinity-College-in-Hartford-191x300.jpg 191w, https:\/\/www.trincoll.edu\/communications-marketing\/wp-content\/uploads\/sites\/131\/2021\/07\/Trinity-College-in-Hartford-652x1024.jpg 652w, https:\/\/www.trincoll.edu\/communications-marketing\/wp-content\/uploads\/sites\/131\/2021\/07\/Trinity-College-in-Hartford-768x1207.jpg 768w, https:\/\/www.trincoll.edu\/communications-marketing\/wp-content\/uploads\/sites\/131\/2021\/07\/Trinity-College-in-Hartford-977x1536.jpg 977w, https:\/\/www.trincoll.edu\/communications-marketing\/wp-content\/uploads\/sites\/131\/2021\/07\/Trinity-College-in-Hartford.jpg 1050w\" sizes=\"auto, (max-width: 191px) 100vw, 191px\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Our office produces numerous publications and provides writing and editing assistance on countless others. Please contact us to share story ideas and\/or if we can be helpful in providing strategic guidance, advice about story development or placement, editing services, or answer questions about editorial style. The College\u2019s flagship publication, The Trinity Reporter, is produced three [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-132","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.5 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Editorial Strategy - Office of Communications and Marketing<\/title>\n<meta name=\"description\" content=\"We want to help you tell your Trinity story and make sure it&#039;s seen by the audiences you seek.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trincoll.edu\/communications-marketing\/editorial-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Editorial Strategy\" \/>\n<meta property=\"og:description\" content=\"We want to help you tell your Trinity story and make sure it&#039;s seen by the audiences you seek.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trincoll.edu\/communications-marketing\/editorial-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Office of Communications and Marketing\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-31T14:00:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trincoll.edu\/communications-marketing\/wp-content\/uploads\/sites\/131\/2021\/06\/Trinity-College-Downes-Memorial-8416-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"We want to help you tell your Trinity story and make sure it&#039;s seen by the audiences you seek.\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.trincoll.edu\/communications-marketing\/editorial-strategy\/\",\"url\":\"https:\/\/www.trincoll.edu\/communications-marketing\/editorial-strategy\/\",\"name\":\"Editorial Strategy - 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