{"id":251,"date":"2022-08-30T20:23:13","date_gmt":"2022-08-30T20:23:13","guid":{"rendered":"https:\/\/www.trincoll.edu\/branding\/?page_id=251"},"modified":"2026-02-09T14:21:56","modified_gmt":"2026-02-09T14:21:56","slug":"word-mark-misuses","status":"publish","type":"page","link":"https:\/\/www.trincoll.edu\/branding\/logos-and-marks\/word-mark-misuses\/","title":{"rendered":"Wordmark Misuses"},"content":{"rendered":"<p>Do not change the colors of the wordmark beyond those provided.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-260 size-medium\" src=\"https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/DO-NOT-USE-colors-300x71.png\" alt=\"\" width=\"300\" height=\"71\" \/><\/p>\n<p>Do not skew, stretch, or bend the wordmark.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-259 size-medium\" src=\"https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/DO-NOT-USE-skew-300x70.png\" alt=\"\" width=\"300\" height=\"70\" srcset=\"https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/DO-NOT-USE-skew-300x70.png 300w, https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/DO-NOT-USE-skew.png 302w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Do not rearrange or truncate the wordmark\u2019s elements.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-261 size-full\" src=\"https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/DO-NOT-USE-rearrange-e1770646892163.png\" alt=\"\" width=\"125\" height=\"75\" \/><\/p>\n<p>Do not typeset the college location.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-258 size-medium\" src=\"https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/DO-NOT-USE-typeset-300x120.png\" alt=\"\" width=\"300\" height=\"120\" \/><\/p>\n<p>Do not add drop shadows or other visual effects to the word mark.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-257 size-medium\" src=\"https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/DO-NOT-USE-drop-shadow-300x89.png\" alt=\"\" width=\"300\" height=\"89\" \/><\/p>\n<p>Do not crop the word mark or place it where it cannot be seen in full.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-256 size-medium\" src=\"https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/DO-NOT-USE-full-300x173.png\" alt=\"\" width=\"300\" height=\"173\" \/><\/p>\n<p>Do not lock up the work mark with any other marks in the identity system.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-255 size-medium\" src=\"https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/DO-NOT-USE-lockup-300x163.png\" alt=\"\" width=\"300\" height=\"163\" \/><\/p>\n<p>Do not place the wordmark on complex backgrounds or other elements with insufficient contrast.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-254 size-full\" src=\"https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/DO-NOT-USE-complex-e1770646910363.png\" alt=\"\" width=\"125\" height=\"102\" \/><\/p>\n<h2>Wordmarks and Spirit Marks No Longer in Use<\/h2>\n<p>The following wordmarks and logos are no longer part of the college\u2019s identity system. Please consult our <a href=\"https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/Trinity-College-Brand-Guidelines-2022-1.pdf\" target=\"_blank\" rel=\"noopener\">brand guidelines<\/a> for details on approved wordmarks, spirit marks, and graphic elements. If you have any versions of these wordmarks or spirit marks in your files, please discard them. <a href=\"mailto:communications-office@trincoll.edu\">Contact us<\/a> if you have questions about whether a wordmark or spirit mark is approved for use.<\/p>\n<p><em>Note: If your department or office still has items or printed materials with these wordmarks or spirit mark, you may continue using them until it\u2019s time to order new supplies. All new orders of materials will reflect the updated visual identity.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-277 size-medium\" src=\"https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/DO-NOT-USE-legacy-300x151.png\" alt=\"Legacy logo with seal\" width=\"300\" height=\"151\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-274 size-medium\" src=\"https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/TrinityLogo_Hartford_horiz_PMS540-300x52.png\" alt=\"legacy logo without seal\" width=\"300\" height=\"52\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-280\" src=\"https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/t-blue-yellow-300x289.jpg\" alt=\"Trinity spirit T no longer in use\" width=\"200\" height=\"192\" \/><\/p>\n<p>While the spirit T is still in use, any version with a name or title displayed across the T is no longer permitted.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do not change the colors of the wordmark beyond those provided. Do not skew, stretch, or bend the wordmark. Do not rearrange or truncate the wordmark\u2019s elements. Do not typeset the college location. Do not add drop shadows or other visual effects to the word mark. Do not crop the word mark or place it [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":154,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-251","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.5 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wordmark Misuses - Trinity College Brand<\/title>\n<meta name=\"description\" content=\"Here are a few practices to avoid in using the Trinity word mark. 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