{"id":154,"date":"2022-08-30T18:41:02","date_gmt":"2022-08-30T18:41:02","guid":{"rendered":"https:\/\/www.trincoll.edu\/branding\/?page_id=154"},"modified":"2026-02-09T14:16:20","modified_gmt":"2026-02-09T14:16:20","slug":"logos-and-marks","status":"publish","type":"page","link":"https:\/\/www.trincoll.edu\/branding\/logos-and-marks\/","title":{"rendered":"Logos and Marks"},"content":{"rendered":"<h2>Trinity\u2019s Wordmark<\/h2>\n<p>The singular expression of Trinity College\u2019s mission, brand positioning, and personality is our wordmark. This mark carries more equity and recognition than any other component of the visual identity.<\/p>\n<ul>\n<li><a href=\"https:\/\/trincoll.sharepoint.com\/sites\/TC_brandportal\" target=\"_blank\" rel=\"noopener\">Wordmark downloads<\/a> (Trinity faculty\/staff login required)<\/li>\n<li><a href=\"https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/Trinity-College-Brand-Guidelines-2022-1.pdf\" target=\"_blank\" rel=\"noopener\">Read full guidelines on word mark usage<\/a><\/li>\n<\/ul>\n<h3>Primary Wordmark<\/h3>\n<p>Our primary identifier is the Trinity College wordmark. It must be present in its original format on all communications. This is the college\u2019s simplest wordmark and our most recognizable mark.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-131 size-medium\" src=\"https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/Trinity_Logo_541-Blue-1024x152-1-300x45.png\" alt=\"Trinity College primary wordmark\" width=\"300\" height=\"45\" srcset=\"https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/Trinity_Logo_541-Blue-1024x152-1-300x45.png 300w, https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/Trinity_Logo_541-Blue-1024x152-1-768x114.png 768w, https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/Trinity_Logo_541-Blue-1024x152-1.png 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3>Wordmark and Location Modifier<\/h3>\n<p>When marketing our name outside of the New England territory, we indicate our location in Hartford, Connecticut under our primary wordmark.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-130 size-medium\" src=\"https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/Trinity_PrimaryLocation_Logo_541-Blue-1024x220-1-300x64.png\" alt=\"Trinity College primary wordmark with Hartford Connecticut\" width=\"300\" height=\"64\" srcset=\"https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/Trinity_PrimaryLocation_Logo_541-Blue-1024x220-1-300x64.png 300w, https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/Trinity_PrimaryLocation_Logo_541-Blue-1024x220-1-768x165.png 768w, https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/Trinity_PrimaryLocation_Logo_541-Blue-1024x220-1.png 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h3>Brand Awareness Wordmarks (Department and Office Lockups)<\/h3>\n<p>An effective brand architecture is a clear, prioritized system that allows for growth and consistency, and that builds equity in the master brand. We achieve this through identity lockups: wordmarks that incorporate the names of administrative and academic entities, which can be used for internal and external communications.<\/p>\n<ul>\n<li><a href=\"https:\/\/trincoll.sharepoint.com\/sites\/TC_brandportal\" target=\"_blank\" rel=\"noopener\">Download wordmark lockups<\/a> (Trinity faculty\/staff login required)<\/li>\n<li><a href=\"https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/Trinity-College-Brand-Guidelines-2022-1.pdf\" target=\"_blank\" rel=\"noopener\">Read full guidelines on wordmark lockups<\/a><\/li>\n<li><a href=\"mailto:communications-office@trincoll.edu\">Request a wordmark lockup<\/a><\/li>\n<\/ul>\n<h4>Academic Departments and Programs Lockups<\/h4>\n<p>The academics offered by Trinity reinforce the college\u2019s mission and vision, relying on the master brand to enhance their individual reputations. In these lockups, Trinity College wordmark and the department or program name are separated by a vertical rule. Together, they form a construction that can be used on official publications and marketing.<\/p>\n<h5>Sample Academic Departments and Programs Lockups<\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-169 size-large\" src=\"https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/Sample-Academic-Lockups-1-1024x163.png\" alt=\"sample academic department and program lockups\" width=\"640\" height=\"102\" srcset=\"https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/Sample-Academic-Lockups-1-1024x163.png 1024w, https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/Sample-Academic-Lockups-1-300x48.png 300w, https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/Sample-Academic-Lockups-1-768x123.png 768w, https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/Sample-Academic-Lockups-1.png 1304w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h4>Administrative Departments and Offices Lockups<\/h4>\n<p>These are core entities that directly support and further our mission, vision, and positioning. This category of lockups is always linked are always linked with the Trinity College word mark, to reinforce and elevate their strengths. To reduce the size and complexity of the lockup, the Trinity College wordmark is reduced in scale above the entity name. At this level of exposure to the Trinity brand, a more prominent wordmark is not necessary.<\/p>\n<h5>Sample Administrative Departments and Offices Lockups<\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-158 size-large\" src=\"https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/Admin-Lockup-Samples-1024x157.png\" alt=\"sample administrative department and office lockups\" width=\"640\" height=\"98\" srcset=\"https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/Admin-Lockup-Samples-1024x157.png 1024w, https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/Admin-Lockup-Samples-300x46.png 300w, https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/Admin-Lockup-Samples-768x118.png 768w, https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/Admin-Lockup-Samples.png 1068w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h2>College Seal<\/h2>\n<p>Our seal is an important part of our college\u2019s heritage. It is reserved for use on communications that represent the Office of the President, such as ceremonial documents, awards, and diplomas. It may be used occasionally for other purposes, but only with permission from the Office of the President and the Office of Communications and Marketing. Contact <a href=\"mailto:communications-office@trincoll.edu\">communications-office@trincoll.edu<\/a>.<\/p>\n<p>The institutional seal should never be locked up with the word mark and should not be modified in any way. Learn more about use of the institutional seal in our <a href=\"https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/Trinity-College-Brand-Guidelines-2022-1.pdf\" target=\"_blank\" rel=\"noopener\">brand guidelines<\/a>.<\/p>\n<h2>Spirit Marks<\/h2>\n<p>We\u2019ve extended our identity assets further with spirit marks, which convey a somewhat lighter tone. These flexible marks can work in more traditional settings or can act as casual shorthand for the college. Spirit marks are not primary marks or the college\u2019s logo, and <strong>they aren\u2019t used on their own<\/strong>.<\/p>\n<ul>\n<li><a href=\"https:\/\/trincoll.sharepoint.com\/sites\/TC_brandportal\" target=\"_blank\" rel=\"noopener\">Spirit Mark Downloads<\/a> (Trinity faculty\/staff login required)<\/li>\n<li><a href=\"https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/Trinity-College-Brand-Guidelines-2022-1.pdf\" target=\"_blank\" rel=\"noopener\">Read full guidelines on spirit marks<\/a><\/li>\n<\/ul>\n<h3>Academic Community Spirit Mark<\/h3>\n<p>The new academic spirit mark is a monogram graphic representing the academic spirit of Trinity\u2014derived from the new word mark. It is used outside of athletic environments and therefore replaces the Spirit T graphic for academic communications.<\/p>\n<p>The monogram is not a primary mark and should <strong>never be used on its own<\/strong>. Instead, it should be used as a graphic element, in the same way you would use a photograph or a headline. To ensure consistency, use the art as it is supplied, and do not separate or alter the components.<\/p>\n<h4>Outlined Monogram<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-174 size-large\" src=\"https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/Outlined-Monogram-1024x308.png\" alt=\"TC outlined monogram samples\" width=\"640\" height=\"193\" srcset=\"https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/Outlined-Monogram-1024x308.png 1024w, https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/Outlined-Monogram-300x90.png 300w, https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/Outlined-Monogram-768x231.png 768w, https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/Outlined-Monogram.png 1350w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h4>Monogram Shield<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-175 size-large\" src=\"https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/Monogram-Shield-1024x297.png\" alt=\"TC monogram with shield samples\" width=\"640\" height=\"186\" srcset=\"https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/Monogram-Shield-1024x297.png 1024w, https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/Monogram-Shield-300x87.png 300w, https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/Monogram-Shield-768x223.png 768w, https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/Monogram-Shield.png 1350w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3>Community Spirit T Mark<\/h3>\n<p>As a legacy mark for athletics, the Spirit T graphic has been used in many ways across the college. With the introduction of the TC monogram, the Spirit T will be used more selectively to represent the pride we share for our community and athletic teams. The Trinity athletic department will continue to display the Spirit T mark as they choose.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-126\" src=\"https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/Trinity_SpiritT_BlueGold_RGB-300x289.png\" alt=\"Spirit T mark\" width=\"200\" height=\"193\" \/><\/p>\n<h3><\/h3>\n<h3>Academic T<\/h3>\n<p>This monogram \u201cT\u201d can be used in place of the spirit T in academic settings.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-365 size-large\" src=\"https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/10\/MonogramT-1024x187.jpg\" alt=\"\" width=\"640\" height=\"117\" srcset=\"https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/10\/MonogramT-1024x187.jpg 1024w, https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/10\/MonogramT-300x55.jpg 300w, https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/10\/MonogramT-768x141.jpg 768w, https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/10\/MonogramT.jpg 1186w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/h3>\n<h3>Bantam Community Spirit Mark<\/h3>\n<p>Like the Spirit T, we share the Bantam mascot with the athletics department. Use the Bantam-head graphic in the same way as the Spirit T, to show pride in the college community and athletic teams. It\u2019s our most informal and fun expression of the Trinity brand in the institutional toolkit.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-127\" src=\"https:\/\/www.trincoll.edu\/branding\/wp-content\/uploads\/sites\/140\/2022\/08\/Trinity_Bantam_FullColor_CMYK-272x300.png\" alt=\"Bantam head spirit mark\" width=\"225\" height=\"248\" \/><\/p>\n<h2>Download Brand Assets<\/h2>\n<p><a href=\"https:\/\/trincoll.sharepoint.com\/sites\/TC_brandportal\" target=\"_blank\" rel=\"noopener\">Download logos and marks<\/a> (Trinity faculty\/staff login required)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trinity\u2019s Wordmark The singular expression of Trinity College\u2019s mission, brand positioning, and personality is our wordmark. This mark carries more equity and recognition than any other component of the visual identity. Wordmark downloads (Trinity faculty\/staff login required) Read full guidelines on word mark usage Primary Wordmark Our primary identifier is the Trinity College wordmark. It [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-154","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.5 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Logos and Marks - Trinity College Brand<\/title>\n<meta name=\"description\" content=\"Trinity College&#039;s academic brand uses several important wordmarks, lockups, and emblems. 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