GABRIELE
GIOLITO DI FERRARA (d. 1578) - a bookseller, printer and editor at Venice, the most
famous of the Giolito di Ferrara family and son of Giovanni, who had reprinted the
Stagnino edition of the Commedia in 1536. Upon the death of his father in 1541, the
direction of the press fell to Gabriele, and it grew rapidly under his guidance. The
bookshop and press was located in the Rialto district and was called "Libreria della
Fenice" (Bookstore of the Phoenix). Gabriele's printer's mark was an elaboration on
his father's, which had consisted of a phoenix rising from the flames above the Latin
motto "semper eadem" (always the same). He replaced the flames with a winged
amphora and his father's initials with his own, adding the Italian motto: "Dela mia
morte eterna vita vivo" (Out of my death I live eternal life).