How we publicize Campus News
The purpose of the media relations function at Trinity is to raise awareness of the College and its liberal arts learning mission. We are always looking for developments on campus that will interest the media. In addition to pitching “stories” to local, regional, and national media, we often seek faculty experts to comment on breaking news. Story ideas can be based on students, faculty members, research, or programs that illustrate the intellectual and social benefits of a liberal arts education at Trinity and are likely to capture the interest of editors, producers, and the general public.
Timing
Timing is everything in gaining publicity for campus news—media outlets have strict deadlines. We will work with you to explore possible story angles, strategies, and deadlines. Please note that submitting information to media outlets does not guarantee it will appear in print or be broadcasted. Media outlets make the final determination.
Given the wealth of topics on campus that can potentially generate media interest, story ideas for publicity should be sent at least four to six weeks in advance. We ask that you click here to e-mail a brief “who, what, when, where, and why” synopsis of your story.
Publicity for Your Event
In addition to promoting Trinity College news, the Communications Office is happy to help publicize Trinity College events that are open to the public. Please remember that timing is a key element in successfully garnering publicity for your event. Media, specifically print publications, have strict deadlines for receiving and publishing information. Submitting your event for publicity six to eight weeks prior to the date will greatly increase the likelihood that media will take note.
For event publicity, please continue to post your event information on Trinity Exchange. A recent enhancement to the Trinity Exchange system allows the Communications Office to receive notification of your event immediately after it has been posted. (Click here for Trinity Exchange. Note: You must have appropriate posting priviliges and be logged in to Trinity Exchange in order to post. Read more about the Trinity Exchange posting process.)
In order to increase the likelihood of successful publicity and high attendance for your event, please remember the following:
- Select the “Post an Event” option on Trinity Exchange. (Versus “Post an Announcement”)
- During the posting process, provide as much information as possible. Skipping fields or inserting disclaimers such as “information not available” will negatively affect attendance and publicity efforts.
- Successful publicity requires suitable advance notice. Event information must be posted at least four weeks prior to the actual event.