The College scored a big win on Wednesday, April 30, as members of the Trinity community came together to celebrate the Trinity experience through the first-ever Trinity Giving Day. The 24-hour fundraising drive exceeded expectations, raising more than $1.1 million for the Trinity College Fund, which supports every facet of the student experience.
L-R: Victoria D'Ortenzio ’17 and Sydney Rice ’17 stop by Trinity Giving Day headquarters to share a message about what makes Trinity special to them.
“Our initial goal of 600 donors was surpassed mid-morning and our stretch goal of 900 donors was exceeded by early afternoon,” reported Director of Annual Giving Bill Knapp. “In the end, over 1,500 donors participated, contributing more than $1.1 million. The response was outstanding and outpaced our highest expectations.”
Trinity alumni, parents, and friends around the globe, as well as all students, faculty, and staff back on campus, learned about Giving Day through a variety of promotions in the weeks leading up to the big day. Through social media such as Facebook and Twitter, dozens of Super Bantam ambassadors, including class agents and other Trinity volunteers, were instrumental in helping spread the word about the fundraising day and drove supporters to the special Giving Day Web site.
Highlights of Trinity’s first Giving Day, which coincided with the final day of classes, include:
• Through the “1823 Challenge” (named in honor of the year the College was founded), a pool of $375,000 in challenge dollars was contributed by a small, generous group of Trinity alumni and parent challengers to provide added incentive to donors on Giving Day. Every available challenge dollar was captured once the College’s stretch goal of 900 donors was reached.
• Videos profiling three individual students
were well received, with more than 1,000 YouTube views total, helping raise awareness of the abundant opportunities—both inside and outside the classroom—that are part of the Trinity experience for students.
• At Giving Day headquarters in Mather Hall, students wrote personal thank-you notes to donors and photos were taken of students with messages about what makes Trinity special to them.
• Online, members of the Trinity community used the hashtags #TrinGivingDay and #AllinforTrin in the weeks leading up to Giving Day and on April 30 to post photos and messages of support for Giving Day and in celebration of the student experience.
Vice President of College Advancement Jack Fracasso said, “On behalf of the entire on-campus community, I am pleased to thank alumni, parents, and friends of the College for your support and enthusiasm.” He added, “Every student will feel your support in multiple ways.”
Trinity Fund gifts received from April 1 to April 30 were counted in the Giving Day totals. Knapp said that he and his staff already are excited to plan the 2nd Annual Giving Day for spring 2015. Meanwhile, during May and June, Annual Giving staff and volunteers will focus on achieving fiscal-year end goals by June 30. Of note, Reunion giving provides a critical fundraising boost in the weeks leading up to Reunion Weekend, which this year will be celebrated June 13-15. Through June 30, Trinity Fund communications will focus on the theme, “Finish Strong. Finish Together.”
For more photos from Trinity’s inaugural Giving Day, click here