Hartford, Connecticut, April 17, 2017 – Trinity College’s fourth annual Giving Day on April 5, 2017, was a phenomenal success, raising $2,110,617 for the College and exceeding its fundraising and participation goals. This year’s Giving Day had a shorter time frame for participation than in previous years; Bantam volunteers suggested shifting to a 10-day participation period in order to inject a spirit of urgency and collective engagement among the Trinity community. Thanks to the generosity of 2,145 alumni, students, parents, faculty, staff, and friends worldwide, Trinity surpassed its goals of $2 million, 2,000 donors, and 200 new Long Walk Societies members. Since 2014, Giving Day has raised more than $8.6 million.
This year’s theme was “You Make a Trinity Journey Possible,” and Bantams shared their Trinity journeys on social media using the hashtags #AllinforTrin and #TrinColl and encouraging others to donate. Videos of a Trinity first-year student, a junior, a graduating senior, and the Bantam mascot were shared via e-mail and on social media, showcasing their unique Trinity journeys. A Trinity Night, an alumni reception held in Boston and New York City on March 31, helped launch Giving Day in those cities. On the day of the campaign, a fair on Gates Quad rallied supporters, including Trinity College President Joanne Berger-Sweeney, and attendees enjoyed refreshments, wrote thank-you cards to donors, had their photos taken with the Bantam, participated in a trivia quiz, and won giveaways.
The Student Calling Center was abuzz on the days leading up to and on Giving Day, and it was an all hands on deck for student callers and the Advancement staff, who worked various shifts to call alumni and to solicit gifts. Additionally, 46 Trinity leadership donors issued a Giving Day Challenge. They matched all Giving Day gifts ― dollar for dollar ― up to $1 million. New this year were the use of MobileCause to make and receive donations via a mobile device easier, an online trivia quiz, and the establishment of a Community Engagement Committee, which comprised eight faculty and staff members who served as Giving Day ambassadors for the campus community. Eighty-nine gifts were received from faculty and staff ― an increase from last year.
“This year’s Giving Day results were extraordinary, especially since so much was achieved in a shorter time span,” says Bill Knapp, director of annual giving. “This campaign came alive and had soul, primarily through inspirational storytelling and the expanded use of videos and social media. Special thanks to the countless volunteers who were a part of this successful journey.”
Trinity College gifts received from March 28 through April 6 were counted in the Giving Day totals. During May and June, annual giving staff and volunteers are gearing up to achieve fiscal year-end goals by June 30. Reunion giving provides a critical fundraising boost in the weeks leading up to Reunion Weekend, which will be held June 9-11.
Click here to view the Giving Day results and to watch the videos.
Written by Julia S. Chianelli