Trinity’s Giving Day Raises More Than $2.2 Million

One Day of Giving for a Lifelong Impact

Hartford, CT, May 12, 2015 - From Hartford to Hong Kong, 2,090 donors were “All in for Trin” during the College’s second annual Giving Day on April 29, 2015. During the month of April, this comprehensive fundraising event raised more than $2.2 million for the Trinity College Fund. Thanks to the generous donations from students, faculty, staff, alumni, parents, and friends worldwide, Trinity surpassed its goal of 2,000 donors, 215 of whom are new Long Walk Societies members.

This year’s theme celebrated our faculty, teaching, and learning, honoring the educators and community that distinguish the Trinity experience for our students.

At the Trinity Giving Day headquarters with the Bantam mascot, Katie Tully ’16 shares a message about which faculty members had the greatest impact on her. Photo by Defining Photo.
 The Trinity community learned about Giving Day through a series of promotional materials that included appeal letters and posters, as well as a weekly e-mail series that included faculty videos featuring Professors Leslie Desmangles, Diane Zannoni, Gail Woldu, and Craig Schneider. Harnessing the power of social media, volunteers and donors enjoyed a rich interactive experience. The video featuring Professor of Religion and International Studies Desmangles garnered more than 5,000 views on the College’s Facebook page.

Members of the Trinity community used the hashtag #AllinforTrin in the weeks leading up to Giving Day and posted photos and messages of support for the event. The Hartford campus was in a sea of blue and gold that day, while the College received alumni tweets from as far away as Greece, London, Beirut, and Hong Kong.

A group of Chair’s Circle donors contributed more than $1 million in honor of Giving Day, challenging donors to join them by making a gift. Bantams truly stepped up to the challenge. The initial goal of 1,500 donors was surpassed by 8:00 p.m. ET on April 29, and by the end of the day on April 30, the stretch goal of 2,000 donors was exceeded.

“The faculty, teaching, and learning theme resonated with all of our constituencies,” said Bill Knapp, director of annual giving. “The addition of the inaugural Trinity Night events in various locations on April 28 and expanded use of social media created extra excitement and energy for this year’s campaign. Overall, we are thrilled with the outpouring of support and the fact that Giving Day exceeded all of its goals.”

Here’s a recap of the events at Giving Day headquarters in Mather Hall:

•    Students, faculty, staff, and alumni were greeted by President Joanne Berger-Sweeney and the Bantam mascot, who eagerly posed for photos (and selfies) with them.

•    Photos were taken of students with messages about what makes Trinity special to them and which Trinity faculty members had the greatest impact on them.

•    Students wrote personal thank-you notes to donors.

Vice President for College Advancement Jack Fracasso said, “This year’s phenomenal Giving Day results are a true testament to the Bantam spirit and pride of our Trinity community. On behalf of the College, I thank you for your support and commitment to Trinity.”

Trinity Fund gifts received from April 1 to April 30 were counted in the Giving Day totals. During May and June, annual giving staff and volunteers are gearing up to achieve fiscal year-end goals by June 30. Reunion giving provides a critical fundraising boost in the weeks leading up to Reunion Weekend, which will be held June 4-7.

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Click here for more Giving Day photos by Defining Studio.

Written by Julia S. Chianelli