AGENCY:
KEILER & COMPANY
304 Main Street
Farmington, CT 06032
AGENCY FUNCTION: Keiler & Company is an independent advertising and marketing agency serving a roster of national and international marketers, including Deloitte, Honeywell, Lockheed Martin and the Stanley Works. The agency is ranked by Crain’s B to B Magazine as one of the top 50 business-to-business agencies in America. This 80-person award-winning shop develops and implements integrated marketing programs encompassing brand and strategic development, advertising, print and digital design, direct marketing and public relations. For more information, visit
www.keiler.com.
INTERN ACTIVITIES: Responsibilities to include:
Research & Planning: Help conduct the research
that informs brand positioning and new advertising strategies. Conduct
competitive assessments and learn more about the target audiences that major
brands care about.
Account Management: Get an in-depth look at
how an agency runs. Observe how account managers serve as liaisons between the
agency and its clients.
Creative: Learn about the creative process and
what it takes to turn an idea into an advertisement. Help re-size and produce
ads.
HOURS PER WEEK: 10-15
INTERNSHIP AVAILABLE: FALL: Yes; SPRING: Yes; SUMMER: Yes
STIPEND: Yes